Management Simulations

Business Simulations are representative models of an entire company or a department in a company. Players, or participants, take over the leadership of a company and experience first-hand the typical conflicts of interest encountered in business management. They learn how to apply business methods by using many sources of information to make decisions as well as how to deal with uncertainty and time constraints in a team during the decision-making process. With the use of simulation games as an interactive method of learning, business theory and practical (simulated) experience can be optimally combined.

Easy Management (Management Basics)

The strategic business simulation game simulates the business environment of an outdoor tent or a backpack production firm. The participants act as the managers, taking business decisions in production, sales, human resources, administration, and finance. The business simulation is easy to understand and imparts a basic understanding of business management and the business environment. It is ideal for use at one-day events or in introductory classes at universities.

General Management

The industry simulation game is an advanced management simulation demonstrating the complex issues faced by a medium-sized production firm. Acting as decision-makers, the participants learn to understand the context and interactions within the company and how various internal and external factors interact. Moreover, they must use joined-up thinking and act for value-based management and learn to assess the implications of their decisions.

Operations Management

In this business simulation, the participants act as the managers of a medium-sized manufacturer, aiming to achieve new growth in the business. Besides taking operational decisions for procurement, production, marketing, and human resources, they also have to demonstrate strategic management skills and set the best possible product-market combination for the production operation.

Going Global

In this management simulation, the participants manage the globalization process of the business activity of a kitchen appliances manufacturer. First, they operate only in their home region, but soon the internationalization activities of the company take centre stage. Based on a market analysis, opportunities, and risks posed by the new markets have to be identified and evaluated. Moreover, market barriers, forms of market entry, and market development have to be considered when making expansion decisions. The participants are faced with the task of developing and implementing appropriate market development strategies.

Start-up

This strategic business simulation allows participants to experience the founding of a start-up that manufactures a premium product. The simulation covers the typical stages of a start-up starting from the idea to the development of a business model to the creation of a business plan, financing, and market entry. It teaches the fundamentals of business management and is designed to introduce the participants to the start-up process.